Speakers

1. 

   Rahaf Harfoush

   NYT best-elling author | Digital anthropologist

   Rahaf Harfoush is a digital anthropologist and New York Times best-selling author of three books. Her most recent is Hustle & Float: reclaim your creativity and thrive in a world obsessed with work. Rahaf is the executive director of the Red Thread Institute of Digital Culture and teaches Innovation & Emerging Business Models at SciencePo’s School of Management. She is a member of France’s National Digital Council and is a Visiting Policy Fellow at the Oxford Internet Institute. Formerly, Rahaf was the Associate Director of the Technology Pioneer Program at the World Economic Forum.

1. 

   Jonah Berger

   Professor at Wharton

   Jonah is a Wharton professor, international bestselling author, and expert on influence, persuasion, and how ideas and products catch on. His books have sold millions of copies worldwide. He has delivered keynotes at major events such as SXSW and Cannes Lions and has worked with brands like Apple, Google, Nike, and Amazon.

1. 

   Katrien De Bauw

   Global CEO at TBWA/Media Arts Lab

   Katrien De Bauw was born and raised in Belgium. She began her career in advertising at Lowe Brussels, where she discovered her passion for creativity and brand building. Her career soon took her beyond Belgium’s borders: at TBWA\London, she worked on the European PlayStation business. In 2004, she joined Fallon, where she rose through the ranks to become Managing Director, leading campaigns for brands such as Sony, Orange Mobile and Cadbury. In 2013, she moved to Saatchi & Saatchi London, where she took on the role of Chief Operating Officer. Since 2016, she has been the Global CEO of TBWA\Media Arts Lab, the agency dedicated exclusively to Apple. With eight offices around the world, Katrien brings extensive expertise in creative excellence, operational transformation and modern marketing leadership.

1. 

   Christopher Sanderson

   Co-founder & CEO at The Future Laboratory

   Christopher is the CEO of The Future Laboratory, a leading consultancy that helps organisations around the world with trend forecasting, brand strategy and consumer insight. He is responsible for delivering the company’s extensive global programme of conferences, media events and Trend Briefings, which he presents to audiences all over the world.

1. 

   Rozemarijn Koppenaal

   Executive Director Marketing at Rituals

   Helping people feel a little better every day, that is what Rozemarijn Koppenaal is committed to as Executive Director Marketing at Rituals. This Dutch brand is setting a new standard for wellbeing in the luxury industry, driven in part by its B Corp certification and 10% Profit Pledge. Today, Rituals has boutiques in 33 countries, generates over 2 billion euros in annual revenue, and opens nearly one new store every working day in Europe and Asia. But it all started very small. How did Rituals grow into a global brand by placing everyday moments of happiness at the centre? And what can we learn from this? Rozemarijn shares the story behind this growth and the conscious choices the brand makes. With more than 20 years of experience in brand building at companies including Procter & Gamble and Coty, she now leads Rituals’ global marketing organisation where big ambitions and small actions go hand in hand.

1. 

   Duncan Wardle

   Former Head of Creativity & Innovation at The Walt Disney Company

   As Head of Innovation & Creativity at The Walt Disney Company, Duncan helped teams innovate. He contributed to creating magical new storylines and remarkable experiences for consumers around the world. Today, he brings his Disney experience to an international audience. He delivers keynotes, masterclasses and ideation sessions that help people make unexpected connections, leading to disruptive thinking and breakthrough ideas. Duncan is a multiple TEDx speaker and a regular contributor to Fast Company, Harvard Business Review and Forbes. He also teaches innovation and creativity masterclasses at Yale and Harvard.

1. 

   Meredith Whittaker

   President at Signal

   Meredith is the President of Signal. She is the current Chief Advisor and the former Faculty Director and Co-Founder of the AI Now Institute. Her research and advocacy focus on the social implications of artificial intelligence and the tech industry responsible for it, with a particular emphasis on power and the political economy driving the commercialisation of computational technology. She also worked at Google for over a decade, where she led product and engineering teams, founded Google’s Open Research Group, and co-founded M-Lab, a globally distributed network measurement platform that now provides the world’s largest source of open data on internet performance. She has advised the White House, the FCC, FTC, the City of New York, the European Parliament, and many other governments and civil society organisations on artificial intelligence, internet policy, measurement, privacy, and security.

Moderator

1. 

   Steven Van Belleghem

   Customer experience enthusiast & Co-founder at Nexxworks

   Steven is the author of several international bestsellers, including When Digital Becomes Human, Customers the Day After Tomorrow, The Offer You Can’t Refuse, and most recently, A Diamond in the Rough. His passion is to inspire people about the customer experience of the future. Steven believes that entrepreneurs can only truly connect with their customers' hearts by approaching them with empathy and as fellow human beings. This can be achieved by playing the long-term game and using new technology with common sense. Success naturally follows from this approach. As an international keynote speaker, Steven has delivered over 1,500 presentations in 45 different countries. At the UBA Trends Day, Steven will be your moderator.