19.03.2026 - Brussels Expo - Auditorium 2000 & Hall 10
A day to think bigger, look further and connect more deeply – that’s the UBA Trends Day.
Seven international speakers. Seven unique perspectives. The result? A programme that challenges, inspires and helps shape the future of our industry.
What’s in it for you?
- Everything about trends in branding, technology, consumer behaviour & leadership in one powerful day.
- Meet and connect with over 1,500 professionals from across the industry.
- A line-up of 7 international speakers:
- Jonah Berger (professor, Wharton) I Trends in marketing
- Katrien De Bauw (Global CEO, TBWA/Media Arts Lab) I Trends in communication
- Rahaf Harfoush (Digital Anthropologist & Author) I Trends in leadership
- Christopher Sanderson (Co-founder & CEO, The Future Laboratory) I Trends in consumer behaviour
- Rozemarijn Koppenaal (Executive Director Marketing, Rituals) I Trends in branding & customer experience
- Duncan Wardle (former Head of Innovation & Creativity, The Walt Disney Company I Trends in creativity
- Meredith Whittaker (President, Signal) I Trends in technology
Why you can’t miss the UBA Trends Day
- Discover the trends shaping the future of our industry
- Be inspired by seven international speakers sharing the latest developments in marketing, communication and technology. You’ll leave with fresh, practical ideas you can apply straight away in your own work.
- Be inspired by seven international speakers sharing the latest developments in marketing, communication and technology. You’ll leave with fresh, practical ideas you can apply straight away in your own work.
- Network with 1,500 professionals from across the sector
- The UBA Trends Day brings together the full marketing and communication ecosystem, from advertisers to agencies and media partners. t’s the perfect opportunity to connect, exchange ideas and get inspired.