18 March 2027 · Brussels Expo · Brussels
Where trends meet, new thinking begins
Rethink what you know
Leading international speakers and thought leaders. One day bringing together trends in consumer behaviour, branding, technology, innovation, communications and leadership. Fresh insights that challenge established ways of thinking and open up new perspectives.
Trends do not develop in isolation. Consumers and brands constantly influence one another. Technology creates new opportunities, but also raises new questions about people and organisations. Generational shifts are reshaping expectations, while innovation and leadership influence how we respond.
It is often where these developments intersect that the most valuable insights emerge. Along with new ways of approaching familiar challenges.
Trend watchers and trend shapers
UBA Trends Day has become one of the largest gatherings for Belgium's marketing, communications and media community. In 2026, 1,750 professionals from different sectors, disciplines and generations came together, from brand builders and strategists to communications professionals, researchers, innovators and business leaders.
UBA Trends Day participants are both trend watchers and trend shapers. They follow developments, seek to understand them and turn insights into everyday decisions. Through those decisions, they also help shape the future of brands, markets and organisations.
This combination of expertise, experience and diverse perspectives makes UBA Trends Day a unique meeting point for the industry.
International insights. New connections
On 18 March 2027, UBA Trends Day will bring leading international speakers and thought leaders to Brussels. From branding and consumer behaviour to artificial intelligence, innovation and leadership, their different perspectives will challenge familiar assumptions and reveal new connections.
The first speakers have been announced: Diana Kander, Eliza Filby, Brian Solis and David Jones. They will share their insights on innovation, generational dynamics, technological change and the future of marketing. More speakers will be announced soon.
Valuable insights also emerge beyond the stage. Professionals from different sectors and disciplines exchange ideas, put insights to the test and build meaningful connections. The inspiration gained at UBA Trends Day can then continue to influence thinking and decisions within teams and organisations.
UBA Trends Day 2027 – Where trends meet, new thinking begins