Meet the speakers at UBA Trends Day 2027

From innovation and generational dynamics to artificial intelligence and the future of marketing. Leading international speakers share their expertise and offer fresh perspectives on the changes shaping people, brands and organisations.

Meet the first speakers

Diana Kander

Why curiosity drives innovation

Entrepreneur, innovation adviser and New York Times bestselling author

Why do successful organisations sometimes lose their ability to innovate? Diana Kander explores how routine and established ways of thinking can hold innovation back.

A serial entrepreneur and author of books including The Curiosity Muscle, she shows how curiosity can become a practical skill. It is not simply about generating more ideas, but asking better questions to uncover new possibilities.

Eliza Filby

Generations beyond the stereotypes

Historian, author and founder · All Relative

Generational differences are about more than age. Eliza Filby explores how economic and societal change shapes our expectations, opportunities and life choices.

In her bestselling book Inheritocracy, she examines how family wealth and inheritance are playing an increasingly important role in people's lives. Her work connects generational dynamics with changing attitudes towards work, wealth and the future.

Brian Solis

Technology changes people. And vice versa

Head of Global Innovation · ServiceNow

As a digital anthropologist and futurist, Brian Solis explores how technology shapes our behaviour, expectations and ways of working.

At ServiceNow, he focuses on innovation and the future of organisations. His work puts people at the heart of technological change, from artificial intelligence to new digital experiences.

David Jones

The technological transformation of marketing

Founder and CEO · The Brandtech Group

David Jones leads The Brandtech Group, which brings technology and creativity together to rethink how marketing works.

A former advertising agency executive and entrepreneur, he explores how generative AI and other technologies are transforming marketing in practice, from content creation to the way brands scale their creative and marketing operations.

When and where?

UBA Trends Day 2027 will take place on 18 March 2027 at Auditorium 2000 and Palais 10, Brussels Expo.