Practical information
Where?
Auditorium 2000 & Hall 10 (Brussels Expo).
When?
Doors open at 8.00 am.
Please make sure to arrive on time and take possible traffic delays on the roads leading to Brussels Expo into account.
We recommend being at the parking area at 8:15 so you don’t miss the start of the show.
Coffee and breakfast will be available upon arrival.
Parking?
You can park at parking E (next to the ING Arena), parking M or parking T (Kinepolis).
Agenda
- 8.00: Welcome with coffee and breakfast
- 9.15 - 10.50:
- Welcome l Mira De Maeyer (President UBA)
- Keynote 'Magic words: influence beyond the influencer' | Jonah Berger
- Keynote 'Leading humans in a machine age' | Rahaf Harfoush
10.50: Networking break
- 11.40 - 13.00:
- Keynote 'AI, power & ethics: tech that serves people, not the other way around' l Meredith Whittaker
- Keynote 'The signals of tomorrow: understanding the future before it hits' | Christopher Sanderson
13.00: Lunch- & networking opportunities
- 14.20 - 16.45:
- Keynote 'How an iconic global brand stays relevant' l Katrien De Bauw
- Keynote 'Building a global brand through experience' l Rozemarijn Koppenaal
- Wrap-up l Steven Van Belleghem
- Keynote 'Creativity is everyone's job' I Duncan Wardle
16.45: Closing networking drink
Location and parking map
Participants list
Discover which companies will be present at UBA Trends Day 2026.