19.03.2026 - Brussels Expo - Auditorium 2000 & Hall 10
The countdown has begun!
A day to think bigger, look further and connect deeper – that's UBA Trends Day. Be inspired by world-class speakers, discover the trends that will shape tomorrow and return home with ideas you can put into action today.
What’s in it for you?
- Everything about trends in branding, technology, consumer behaviour & leadership in one powerful day.
- Meet and connect with over 1,500 professionals from across the industry.
- A line-up of 7 international speakers:
- Jonah Berger (professor, Wharton) – Persuasion
- Rahaf Harfoush (Digital Anthropologist & Author) – Adaptive Leadership
- Christopher Sanderson (Co-founder & CEO, The Future Laboratory) – Global Trends
- Duncan Warlde (former Head of Innovation & Creativity, The Walt Disney Company - Innovation & creativity
- Meredith Whittaker (President, Signal) – Ethics in Technology & AI
- Katrien De Bauw (Global CEO, TBWA/Media Arts Lab)
- Rozemarijn Koppenaal (Executive Director Marketing, Rituals)
Register today and secure your spot at the leading event for Belgium’s marketing and media community.
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Why you can’t miss the UBA Trends Day
- Discover the trends shaping the future of our industry
- Be inspired by seven international speakers sharing the latest developments in marketing, communication and technology. You’ll leave with fresh, practical ideas you can apply straight away in your own work.
- Be inspired by seven international speakers sharing the latest developments in marketing, communication and technology. You’ll leave with fresh, practical ideas you can apply straight away in your own work.
- Network with 1,500 professionals from across the sector
- The UBA Trends Day brings together the full marketing and communication ecosystem, from advertisers to agencies and media partners. t’s the perfect opportunity to connect, exchange ideas and get inspired.