https://www.trendsday.be/en/nl-NL(c) 2006 ProcuriosTue, 26 May 2026 14:32:41 +0200http://blogs.law.harvard.edu/tech/rssProcurios RSS2 Feed<p>The ACC Expert Center Content Marketing launches a new casebook featuring 19 Belgian cases that demonstrate how content marketing connects brand building with measurable business impact. An inspiring publication showing how brands build trust, relevance and measurable business impact through strong and consistent content strategies.</p>https://www.ubabelgium.be/en/knowledge-hub/item/2026/05/26/content-marketing-that-drives-resultsTue, 26 May 2026 09:47:41 +0200https://www.ubabelgium.be/en/knowledge-hub/item/2026/05/26/content-marketing-that-drives-results <p>On 19 May 2026, the UBA 60 minutes session with Hannah Patronoudis and Michiel Vandendriessche from Raccoons explored how agentic AI can move customer support from answering questions to taking action. For marketing and brand managers, the key question is no longer only what to automate, but what kind of customer experience an autonomous system should deliver.</p>https://www.ubabelgium.be/en/knowledge-hub/item/2026/05/26/how-agentic-ai-reshapes-customer-supportTue, 26 May 2026 14:32:41 +0200https://www.ubabelgium.be/en/knowledge-hub/item/2026/05/26/how-agentic-ai-reshapes-customer-support <p><b>In today&rsquo;s fragmented media landscape, measuring the true impact of advertising campaigns across both traditional television and streaming platforms is a complex challenge. Enter <i>TOVA Post-Buy</i>, a new CIM initiative designed to provide advertisers with a clearer, more accurate, and unified view of their video campaign performance. </b></p>https://www.ubabelgium.be/en/knowledge-hub/item/2026/05/13/cross-platform-video-measurement-a-guide-to-tova-post-buy-for-advertisersWed, 13 May 2026 13:56:02 +0200https://www.ubabelgium.be/en/knowledge-hub/item/2026/05/13/cross-platform-video-measurement-a-guide-to-tova-post-buy-for-advertisers